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نویسنده(ها): Segarra–O&ñ، ، a، M. V، Peir&ó، ، –Signes، A.، Albors–Garrig&ó، ، S، J. and Miret–Pastor، P.
اطلاعات انتشار: International Journal Of Environmental Research، پنجم،شماره۲، Spring ۲۰۱۱، سال ۰
تعداد صفحات: ۱۰
Innovation and sustainable development have been considered fundamental elements in the competitive positioning of companies. The synergies between both concepts, known as eco–innovation, must be considered when designing company policies. The aim of this paper is to analyse which moderating factors determine how innovative companies perform when implementing a sustainable proactive approach. We analysed a representative sample of Spanish companies using a quantitative method based on data collected from the PITEC database. The empirical results show that company and market size, formal innovative activity (reflected by registered numbers of patents) as well as total expenditure on technology acquisition influence the eco–innovative orientation of firms.
اطلاعات انتشار: International Journal Of Environmental Research، هفتم،شماره۲، Spring ۲۰۱۳، سال ۰
تعداد صفحات: ۶
Despite several authors having studied the strategic approach to environmental orientation and, considering that environmental proactivity is emerging in business strategy, it still remains unclear which real actions influence a firm’s environmental orientation. An empirical analysis of a sample of 126 Spanish companies shows that firms’ actions are explained as training, information and divulgation actions; firms’ goals are understood as actions to improve business competitiveness, and agents’ implications and firms’ management implications explain the environmental proactivity of firms, while obstacles with negative effects are also identified. This paper undertakes a questionnaire–based study of environmental proactivity to explain the relations among variables through a Structural Equation Modeling (EQS) model.
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