توجه: محتویات این صفحه به صورت خودکار پردازش شده و مقاله‌های نویسندگانی با تشابه اسمی، همگی در بخش یکسان نمایش داده می‌شوند.
۱Consumer’s Attitude Towards Internet Advertising in Pakistan
اطلاعات انتشار: World Applied Sciences Journal، بيست و پنجم،شماره۴، ۲۰۱۳، سال
تعداد صفحات: ۶
The main purpose and objective of the study is to explore and examine the dimensions of internet advertisement on consumer attitude. Data was collected through the questionnaire. The sample size was 150 but the response rate was 93%. Convenience sample was used to collect the data. For analysis, regression and correlation techniques were used. Results of correlation and regression analysis shows that there is overall negative and positive attitudes of the consumers towards internet advertisement in Pakistan.
نمایش نتایج ۱ تا ۱ از میان ۱ نتیجه