توجه: محتویات این صفحه به صورت خودکار پردازش شده و مقاله‌های نویسندگانی با تشابه اسمی، همگی در بخش یکسان نمایش داده می‌شوند.
۱Consumer’s Attitude Towards Internet Advertising in Pakistan
اطلاعات انتشار: World Applied Sciences Journal، بيست و پنجم،شماره۴، ۲۰۱۳، سال
تعداد صفحات: ۶
The main purpose and objective of the study is to explore and examine the dimensions of internet advertisement on consumer attitude. Data was collected through the questionnaire. The sample size was 150 but the response rate was 93%. Convenience sample was used to collect the data. For analysis, regression and correlation techniques were used. Results of correlation and regression analysis shows that there is overall negative and positive attitudes of the consumers towards internet advertisement in Pakistan.

۲Consumer Attitude Towards Advertisement via Mobile
اطلاعات انتشار: World Applied Sciences Journal، بيست و ششم،شماره۵، ۲۰۱۳، سال
تعداد صفحات: ۵
The purpose of the study was to find out the effectiveness of the mobile advertisement on the consumer behavior, that how different people would act or what would be their response upon receiving the mobile advertisement. Data was collected through questionnaire and this questionnaire was distributed among 150 people. It means the sample size was 150. Convenience sampling technique was used in this procedure. Correlation and regression analysis were used to analyze and interpret the data. Results of regression analysis showed that the consumers generally have negative attitude toward the mobile advertisement unless the advertisers had specifically taken the consent of the consumer. The relation is both positive and negative and could vary according to the conditions.
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