توجه: محتویات این صفحه به صورت خودکار پردازش شده و مقاله‌های نویسندگانی با تشابه اسمی، همگی در بخش یکسان نمایش داده می‌شوند.
۱Structural Model of the Impact of E–CRM on Customer Satisfaction, Customer Loyalty, and Brand Equity
نویسنده(ها):
اطلاعات انتشار: چهارمین کنفرانس بین المللی بازاریابی خدمات بانکی، سال
تعداد صفحات: ۱۵
The ultimate performance of a bank depends upon the satisfaction of its customers. In the emerging competitive and technological driven banking era, banks have to strive hard for retaining and enlarging their customer base. A key component of many initiatives is the implementation of Electronic Customer Relationship Management (E–CRM) concept. E–CRM has its origin in the basic paradigm of bank era to satisfy customers with the best possible alternative in the market through a relational exchange process. The purpose of this study is to develop an E–CRM model in the Iranian banks. The data were collected from a sample of 384 bank's customers. The research model was tested using structural equation modeling (SEM) using LISREL 8.7. The findings show that successful implementing of E–CRM help banks to having satisfied and loyal customer, and improve their brand equity<\div>

۲Representing a Conceptual Frame for Examining the Role and Applicationsof Decision Supporting Systems in E–Tourism in Iran
اطلاعات انتشار: دومین کنفرانس بین المللی آینده پژوهی، مدیریت و توسعه اقتصادی، سال
تعداد صفحات: ۱۰
A huge amount of websites in developing and developed countries about tourism reveal the importance of it inthe present world. IT technology in e–tourism has become prevalent in those countries as well. However, in somescholars’ ideas, for the lack of proper investment in this field, this phenomenon is in its primary stages yet. Thisstudy aims to examine and represent a model for examining the place of information and decision–supportingsystems in e–tourism of Iran. For this purpose, first previous models of such systems are investigated; then, aconceptual model of information supporting systems in e–tourism will be represented<\div>
نمایش نتایج ۱ تا ۲ از میان ۲ نتیجه