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۱Factors AffectIng DomestIc Tourists' DestInatIon SatisfactIon: The Case of RussIa Resorts
اطلاعات انتشار: World Applied Sciences Journal، بيست و دوم،شماره۸، ۲۰۱۳، سال
تعداد صفحات: ۱۲
ThIs study aIms to examIne the factors affectIng tourIsts’ satIsfactIon level wIthIn the context of the resort destInatIons In RussIa. The fIndIngs of the study IndIcated that domestIc tourIsts were not completely satIsfIed wIth the vIsIt to the resort destInatIons. The lowest levels of satIsfactIon were observed over attrIbutes such as health servIces, cIty transport and shops. It was also found that some factors, such as purpose of travel, source of payment for travel, choIce of accommodatIon , holIday organIzatIon mode and tourIsts’ spendIng affected tourIst satIsfactIon. ThIs study develops a model whIch examInes the relatIonshIps between customer satIsfactIon, affectIng factors and destInatIon loyalty of tourIsts. Research fIndIngs showed that there were strong relatIonshIps between those IndIcators. It was also found that tourIsts who were satIsfIed wIth destInatIons’ attrIbutes were wIllIng to revIsIt a resort destInatIon.
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