توجه: محتویات این صفحه به صورت خودکار پردازش شده و مقاله‌های نویسندگانی با تشابه اسمی، همگی در بخش یکسان نمایش داده می‌شوند.
۱The Brand of Territory: Theoretical Approaches to Creation and Promotion
اطلاعات انتشار: World Applied Sciences Journal، بيست و ششم،شماره۴، ۲۰۱۳، سال
تعداد صفحات: ۴
The process of globalization causes the competition between territories, which leads to creation of image of territory and marketing of place. Working out of your territory marketing strategy is of great importance now. This process includes setting up the list of unique material and nonmaterial characteristics, which can provide the territory with the long–term competitive position and stable development. There is a large amount of theoretic and empiric approaches to territory brand–building. Some scientists propose to use business technologies and tools; others suggest to base brand of territory on its cultural peculiarities, the third group of researches operate with numerous marketing instruments. In this article we analyze approaches, discuss strong and weak positions of each approach to territory brand–building.
نمایش نتایج ۱ تا ۱ از میان ۱ نتیجه