توجه: محتویات این صفحه به صورت خودکار پردازش شده و مقاله‌های نویسندگانی با تشابه اسمی، همگی در بخش یکسان نمایش داده می‌شوند.
۱Integrated Efficiency Assessment Model of University Promotion
نویسنده(ها): ، ،
اطلاعات انتشار: World Applied Sciences Journal، بيست و هفتم،شماره۱۱، ۲۰۱۳، سال
تعداد صفحات: ۷
Optimization of university promotion is based on integrated efficiency assessment. The scientific investigation of informational promotion effectiveness is one of the directions in the field of the promotion research. Effectiveness evaluation can be integrated only when it uses a certain model. This model is based on such system of parameters which can evaluate various directions and sublevels of effectiveness (economic and communication effectiveness). Evaluation is criteria of replanned figures, which are compared with calculated parameters. Integrated efficiency assessment model helps to analyze conformity between selected communication channels and target audience, but also adjust communication control system, develop ways of rapid response to market''s changes. Results of integrated efficiency assessment model of university''s promotion are used in planning of communication on local markets.
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