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۱Conceptual Approach to Ecological Information Marketing System Formation at the Russian Market
اطلاعات انتشار: World Applied Sciences Journal، سي ام،شماره۸، ۲۰۱۴، سال
تعداد صفحات: ۴
Nowadays the ecological factor doesn’t perform a determinative role at the Russian market, because the demand for ecological products has insignificant volumes which are impossible to estimate due to lack of official statistic data. All elements of the ecological marketing system need contiguous information flow, especially life cycle analyses, ecological audit and ecological impact. Ecological efficiency of a company’s activity is in whole foundation for marketing decision–making. Thereupon ecology oriented companies need a system of marketing ecological data which allow them to switch over occasional and spontaneous process of data collecting and handling to regular and systematic. Such informational systems will give the managers an opportunity for making efficient decisions and will become data bases of company’s market partners’ requests. They should be used as marketing targets and strategy ground. Eventually, these targets and strategy should correspond with goals of sustainable development by using ecological methods of management and strategies. During the stage ecological marketing formation this correspondence will be put into effect by all elements of self–regulated marketing system of ecological data.
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