توجه: محتویات این صفحه به صورت خودکار پردازش شده و مقاله‌های نویسندگانی با تشابه اسمی، همگی در بخش یکسان نمایش داده می‌شوند.
۱The Effect of Brand personality on Customer’s Intention for RePurchasing Nokia Products
اطلاعات انتشار: کنفرانس بین المللی اقتصاد مدیریت و علوم اجتماعی، سال
تعداد صفحات: ۹
Brands can acquire human– like personalities–what is certain is that all brands have got personalities. An appropriate brand personality can encourage a person toward making a deep relationship with the brand. It is believed that brand personality is the closet variable and the main element in customer’s decision– making. A superior brand is unintentionally perceived as better product quality by the customer.The purpose of the present research is analyzing therole of brand personality on customers’ intention for repurchase. The research method based on the purpose is functional. The data collection procedure is descriptive – survey which analyses the ideas related to consumers of Nokia products. The instrument used in thisresearch includes a 48 item questionnaire which analyses the model. The components in the questionnaire which analyses the model. The components in the questionnaire are designed based on 5–point Likert –type scale (1 most unlikely; 5 most likely). The statistical sample include Nokia customers in the west part of mazandaran province. 211 questionnaires were distributed and collected. The proposed model was tested using analysis basic Equation modeling. The collected data was analyzed using the statistical method of structural equations in LISREL software area. The results indicate that there is a positive relationship among all the variables except and all of hypothesis are supported.<\div>

۲The Effect of Brand Personality, Trust and Commitment on Customer’s Intention to Use the Services of Sina Bank in the Vest Part of Mazandaran Province
اطلاعات انتشار: کنفرانس بین المللی اقتصاد مدیریت و علوم اجتماعی، سال
تعداد صفحات: ۱۰
Brands can acquire human– like personalities–what is certain is that all brands have got personalities. An appropriate brand personality can encourage a person toward making a deep relationship with the brand. It is believed that brand personality is the closet variable and the main element in customer’s decision– making. A superior brand is unintentionally perceived as better product quality by the customer. The purpose of the present research is analyzing the role of brand personality on customers’ intention to use services .The research method based on the purpose is functional. The data collection procedure is descriptive– survey which analyses the ideas related to consumers of Sina bank. The instrument used in this research includes a 48 item questionnaire which analyses the model. The components in the questionnaire which analyses the model. The components in the questionnaire aredesigned based on 5–point Likert –type scale (1 most unlikely; 5 most likely). The statistical sample includes Sina bank customers in the west part of Mazandaran province. 211 questionnaires were distributed and collected. The proposed model was tested using analysis basic equation modeling. The collected data was analyzed using the statistical method of structural equations in LISREL software area. The results indicate that there is a positive relationship among all the variables except and all of hypothesis are supported<\div>

۳Comparison of effect factors on Outsourcing decision making (A case study in West Mazandaran distribution network)
اطلاعات انتشار: ششمین کنفرانس بین المللی اقتصاد، مدیریت و علوم مهندسی، سال
تعداد صفحات: ۱۱
The purpose of the present study was to compare the factors influencing outsourcing decision making. The study was a case study. The study population consisted of100 middle level and excellent managersof the distribution company in West Mazandaran province, of which 80 were randomly selected basedon Krejcie and Morgan table. To gather data, a questionnaire including factors affecting the outsourcing decision making with 88\0 reliability was used. Questions and hypothesis were analyzedusing single–sample t–test, Friedman and paired t–test. The results showed that external and internalorganizational factors influence the decisions of managers for outsourcing activities (P  05\0). Also, according to the manufacturing managers the influence of internal and external organizational factorson outsourcing decisions is different, so that the impact of internal organizational factors on decisionmaking to outsource activities is higher than external factors (P 0.05). So it can be concluded that internal organizational factors have more influence on managers’ decisions to outsource activities<\div>
نمایش نتایج ۱ تا ۳ از میان ۳ نتیجه