توجه: محتویات این صفحه به صورت خودکار پردازش شده و مقاله‌های نویسندگانی با تشابه اسمی، همگی در بخش یکسان نمایش داده می‌شوند.
۱A Short Review on Internet Marketing Tools and Concepts
اطلاعات انتشار: اولین کنفرانس بین المللی حسابداری، مدیریت و نوآوری در کسب و کار، سال
تعداد صفحات: ۱۰
Todays, the usage of internet and the technologies based on internetmarketing and communication have been increased. Internet advertising orinternet marketing is a form of advertising which developed rapidly for itscheapness, consistency and also its comprehensivisation. Thus theinvestigation of the application of internet or electronic technologies inmarketing is the important topic in marketing environment. This paperprovides a review on marketing and communication based on internet byvarious topics. This paper investigates the internet marketing such as ecommerce,web based marketing, social media, email and mobile marketingand their application of internet in marketing environment.<\div>

۲Application of Grey TOPSIS to CRM QuestionnaireForm Analysis
اطلاعات انتشار: اولین کنفرانس بین المللی حسابداری، مدیریت و نوآوری در کسب و کار، سال
تعداد صفحات: ۸
Cusomer relationship management (CRM) has become one of the mostinfluential technologies in the world, and companies are increasinglyimplementing it to create value. However, despite significant investment inCRM technology infrastructure, empirical research offers inconsistent supportfor its positive impact on performance. In this paper we utilized theformulated framework to analyses the questionnaire form of CRM. This paperdeals with grey system theory and grey TOPSIS and Shannon’s Entropy toanalyze the CRM questionnaire form.<\div>
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