مقالههای Lapina 1 Lidija
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۱Problems of Management of Enterprise Development in the Sphere of Building Materials Production (Text in Persian)
اطلاعات انتشار: World Applied Sciences Journal، بيست و ششم،شماره۳، ۲۰۱۳، سال ۰
تعداد صفحات: ۷
The paper gives a brief overview of the factors that determine the conditions for the development of the building materials industry enterprises. Growth management requires careful balancing of the objectives of companies in terms of sales and the effectiveness of its operation and financial resources of the model. The issue is to determine what level of sales growth is consistent with the actual situation of enterprises and financial markets. The most important objectives of most companies include maximizing profits and ensuringthe long–term existence. However، the issue of maximizing profits in the short term can lead to a reduction of liquidity in the long term، while the desire to improve the liquidity may lead to lower profitability and، thus، efficiency. Therefore، when modeling the sustainable growth of companies، you must strive to: a) maintain a sustainable balance between liquidity and efficiency، if it was reached and b) approach it، if there is no suchbalance. In the first case، enterprises face the challenge of stable growth، in the second – the sustainable growth. Thus، modeling the sustainable growth rate (SGR) enables to identify the companies’ response to the effect of individual factors and to develop measures to offset the risks associated with the effect of these factors on the achievement of the planned growth. Further، the author justifies the use of the sustainable growth model for managing the development of enterprises. The tasks that can be solved on the basis of this model areanalyzed as well.
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