Assortment Policy of Retail Trade Networks – Private Label CreationWorld Applied Sciences Journal

This article deals with the relevance of private label creation by trade organizations, defines differences between a private label and original labels and their structure of price formation. The sequence and the scheme of label creation are proposed. On closer investigation of the further mechanism of private label development there was revealed the benefit for the producer of the goods and the trade network in case of their cooperation during the process of private label creation.