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۱Proposal of a New Operative Brand for Environmentally Labelling Agritourism: Embodying Tourism, Buildings and Transportation Requirements (Text in Persian)
اطلاعات انتشار: World Applied Sciences Journal، سي و دوم،شماره۹، ۲۰۱۴، سال
تعداد صفحات: ۱۱
Agritourism represents an interesting mean to contrast the agricultural decline in developed countries. Nonetheless، these sites are potential sources of environmental impacts that must be controlled، for example، promoting the use of excellence brands that communicate their quality level to users. Specific regulations for agritourism do not exist in Europe، despite this kind of accommodation is promoted by two EU normative references. The existing environmental awards، operating at country level، do not cover all relevant components of this multifunctional accommodation. One of the most neglected aspects is the quality of food provided to guests، which represents an important element of guest satisfaction in this case instead. This paper proposes an operative excellence award for agritourism that provides an easy rating scale for the whole evaluation of their environmental performances. This brand، instead of springing from an “ex novo” designed standard، is built up by merging existing labels referring to the four following relevant aspects of the quality features of agritourism، identified in a new Italian brand for agritourism’s enterprises: accommodation facilities، agricultural activities، food products and restoration، recreational activities and landscape context. The scheme’s feasibility was verified by a field analysis covering all 515 agritourism operating in the Sicilian Region.
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