توجه: محتویات این صفحه به صورت خودکار پردازش شده و مقاله‌های نویسندگانی با تشابه اسمی، همگی در بخش یکسان نمایش داده می‌شوند.
۱Consumers' Perceptual Differences in Buying Cosmetic Products: Malaysian Perspective
اطلاعات انتشار: World Applied Sciences Journal، بيست و ششم،شماره۶، ۲۰۱۳، سال
تعداد صفحات: ۹
The objective of this study was to investigate effect of country image, product knowledge and patriotism on purchase intention in the context of buying cosmetic products. This study presented descriptive data analysis of demographic factors in the research instrument after data collection and described the relationship between the sample and population in terms of characteristics. The research presented personal data of 196 customers. The findings showed that, from the country perspective, patriotism has a high influence on the intention of customers to purchasing cosmetic products.
نمایش نتایج ۱ تا ۱ از میان ۱ نتیجه